Institutional research

The production company we have decided to use for our film opening is Universal pictures. There are many reasons we chose to use this production company, firstly it has produced a number of successful films that fall under the same thriller genre as our product such as se7en. This makes our film opening look more professional and like a genuine thriller opening which has the potential to do well with such a big name backing it.

The production company that we are using is metro-Goldwyn Mayer or ‘MGM’; we have decided to use this company because they have a long history of creating movies similar to our movie opening. MGM are owned by MGM holdings inc making them a vertically intergrated organisation as they are not owned by outside corporations, this is significant because it may be cheaper to promote the company and what they are selling because there are less companies involved. This company have produced a number of high standard films such as the James bond films, this gives our movies a high prestige because of these previous films, these all link to our movie because this movie is also involved with some thriller aspects and is a very highly rated movie series making it a positive aspect for us because our movie follows similar thriller aspects. We have decided to use a independent company because of these reasons and that they are a large distribution company which supports our movie being a high end product.